This is part of a sponsored campaign with DiMe Media and Coca-Cola. However, all opinions expressed are my own.
Shout it from the rooftops, y’all! “I am proud to be a Latina!”
Ask me to do this about 30 years ago and I would have refused to do it. As a young child in elementary school, I remember putting together our family trees. As a third grader, I remember feeling embarrassed of where I came from. Being of Latino descent wasn’t something to be proud of. It was frowned upon in the area in which we lived. Nobody else in my class was Latino. Maybe even if I said I was Latino, nobody would have believed me. I didn’t look like it. I was pale and as white as can be.
Fast forward 30-some years later and I can honestly say I am proud of who I am.
During Hispanic Heritage Month Coca-Cola is making Latinos feel prouder than ever about their heritage by celebrating one of their biggest sources of pride and evidence of heritage—their last name.
By using the hashtags #OrgullosoDeSer #[InsertLastName], Latinos can share their pride in their last name and heritage with their friends and family. This is the coolest thing ever!
Coca-Cola’s #OrgullosoDeSer Hispanic Heritage Month campaign celebrates cultural moments and pays tribute to Hispanics’ unique identity and heritage by celebrating their last names.
Coca-Cola has been a part of so many of the important moments in Hispanic families’ lives and it wants to continue making new memories with them. This is why Coca-Cola is celebrating Hispanic Heritage Month, to unite families through their last name and empower them to share the story of why their family name makes them unique and #OrgullosoDeSer #[InsertLastName].
Coca-Cola created a unique film that embraces and touches upon feelings of unity and pride that come from our last names. Coca-Cola’s Heritage Tattoo Cans inspired moments of surprise and delight and celebrated the depth, variety and passion of Latino culture. This short film documents the profound feelings of unity and pride that come from our last names. Participants shared unique stories and displayed their pride by applying a temporary tattoo of their last name using the Coca-Cola Heritage Tattoo can.
What I love about this film is that it evokes the power of family, culture, community and history, by bringing people together in celebration of their heritage and unique family stories.
Coca-Cola recognizes that Latino’s last names are a source of pride, and is encouraging families to visit www.coke.com/OrgullosoDeSer and purchase a Share a Coke contour bottle personalized with their last names to share that pride with the world.
Where / how can people get a Coca-Cola Heritage Tattoo cans?
The Coca-Cola Heritage Tattoo cans were created for participants in Coca-Cola’s unique film that captures the profound feelings of unity and pride that come from our last names. These tattoo cans are not available for purchase. However, families can visit www.coke.com/OrgullosoDeSer to purchase a Share a Coke contour bottle personalized with their last names to share that pride with the world.