This is part of a sponsored campaign with DiMe Media and Coca-Cola. However, all opinions expressed are my own.
Shout it from the rooftops, y’all! “I am proud to be a Latina!”
Ask me to do this about 30 years ago and I would have refused to do it. As a young child in elementary school, I remember putting together our family trees. As a third grader, I remember feeling embarrassed of where I came from. Being of Latino descent wasn’t something to be proud of. It was frowned upon in the area in which we lived. Nobody else in my class was Latino. Maybe even if I said I was Latino, nobody would have believed me. I didn’t look like it. I was pale and as white as can be.
Fast forward 30-some years later and I can honestly say I am proud of who I am.
During Hispanic Heritage Month Coca-Cola is making Latinos feel prouder than ever about their heritage by celebrating one of their biggest sources of pride and evidence of heritage—their last name.
By using the hashtags #OrgullosoDeSer #[InsertLastName], Latinos can share their pride in their last name and heritage with their friends and family. This is the coolest thing ever!
Coca-Cola’s #OrgullosoDeSer Hispanic Heritage Month campaign celebrates cultural moments and pays tribute to Hispanics’ unique identity and heritage by celebrating their last names.
Coca-Cola has been a part of so many of the important moments in Hispanic families’ lives and it wants to continue making new memories with them. This is why Coca-Cola is celebrating Hispanic Heritage Month, to unite families through their last name and empower them to share the story of why their family name makes them unique and #OrgullosoDeSer #[InsertLastName].
Coca-Cola created a unique film that embraces and touches upon feelings of unity and pride that come from our last names. Coca-Cola’s Heritage Tattoo Cans inspired moments of surprise and delight and celebrated the depth, variety and passion of Latino culture. This short film documents the profound feelings of unity and pride that come from our last names. Participants shared unique stories and displayed their pride by applying a temporary tattoo of their last name using the Coca-Cola Heritage Tattoo can.
What I love about this film is that it evokes the power of family, culture, community and history, by bringing people together in celebration of their heritage and unique family stories.
Coca-Cola recognizes that Latino’s last names are a source of pride, and is encouraging families to visit www.coke.com/OrgullosoDeSer and purchase a Share a Coke contour bottle personalized with their last names to share that pride with the world.
Where / how can people get a Coca-Cola Heritage Tattoo cans?
The Coca-Cola Heritage Tattoo cans were created for participants in Coca-Cola’s unique film that captures the profound feelings of unity and pride that come from our last names. These tattoo cans are not available for purchase. However, families can visit www.coke.com/OrgullosoDeSer to purchase a Share a Coke contour bottle personalized with their last names to share that pride with the world.
I searched all summer and can’t even fund my own name. I spent way too much time searching.
This tattoo can is so cool. I hope I can find, my name.
How nice of Coca Coal to celebrate the Hispanic Heritage Month. I love Coke and I’ve seen this around, but I haven’t found my name. 🙁
I agree! Coca-Cola doing this will help so many people be proud of their Hispanic heritage, and how cool is it to be able to put your name on a Coke bottle!
I didn’t realize they were offering the service of having a custom name on them. That would make a great gift!
I had no idea, either. I am still searching for my first name, which is moderately common.
What an interesting marketing concept. Having many Latina and Latino friends I salute them!
What a neat thing to celebrate your heritage! We aren’t Latino, but we still love Coke 🙂
This is such a great idea. I don’t drink soda so I have not looked to see if I can find my name.
How cool! I’ve got to share this with my Latino friends. I know some kids that would be thrilled to buy a personalized bottle with their last name on it!
My hubby is Italian and I know that he and my kids would think it would be neat to see our last name. It is pretty unique so it would definitely need to be custom ordered.
We don’t drink this in our house, it’s been neat to see everyone posting their names thought. Interesting twist on enjoying a drink
Love this- celebrating heritage is so important! I can’t find my name, but I found my middle name- spelled correctly!
What a special tribute! I loved the photos of your pet! I used to drink Coca-Cola when I was in college, it got me through many exams!
It’s so cool that Coca-Cola is doing a campaign like this. I’d love to see some more last names!
I think the name thing is pretty neat but I would never drink Coke or Pepsi or any soda for that matter.
Besides iced coffee, Coca Cola is my all time favorite drink. I have even found my name on the name bottles!
Coca cola has been running campaigns that empower women, support microbusinesses and things like this. I am not Latino but it would be cool to find a coke bottle with my name on it.
I think it’s really important to be proud of your heritage! I’m glad that big companies like Coca-Cola value Hispanic heritage. I have looked for my name but so far, no luck.
Love this! HUGE coca cola drinker here, i’m rather addicted and obsessed. I wish I could find my name ANYWHERE! I love this, love that you are so proud and that coke did this! So great.
Very cool that this is happening – Hispanic Heritage Month Coca-Cola
I remember not sharing that my Grandpa’s first name was Otto and his brother Adolf – because we were studying WW II
But later embraced what my own names meant.
Great post
Heritage is such an important thing, I am glad you have learned to be proud of yours. x
It will be so cool to see my last name in a Coke can. My family is a huge Coca Cola fan.
What a great idea. They do not offer my husband’s name – Fritz. I would be neat to have Diet Coke make one for him.
The Coca-Cola Heritage Tattoo cans are a fantastic way to celebrate Hispanic Heritage Month. I love Coca-Cola products. I found all my family’s names on bottles.
I have a few friends that are Latino. I will have to share this with them. We always have Coca-cola for our movie nights.
Coke’s been in m life for as long as I can remember. My mom loved it more than any other beverage, even I think water!
You should most certainly be proud! Also, I love coke!
What a great way to share your heritage. I don’t think you should ever be ashamed of where you came from, but being a kid we see things differently.