5 Ads That Objectify Women: #WomenNotObjects Video Goes Viral

“Today’s post is sponsored by the Women Not Objects.”


They say “sex” sells. But in this day in age, using women as objects just isn’t cool. I am not a huge feminist, but I tell you what, I do believe in equal rights for all…and that includes men and women of all races and religion. We have come a long way when it comes to women’s rights but being objectified is still an issue I know I see and hear daily.


I can tell you that I have been there, done that. I have dealt with cat calls, inappropriate comments both in and out of professional environments and it is sickening. Many women deal with this on a daily basis and after a while, it just feels like the “norm”.

One of the most popular ways of trying to get people to buy products is using beautiful, scantily clad women, while others use inappropriate messages that objectify women. Often times, people aren’t even remembering what the product is that the ad is trying to get us to purchase because they are obsessing over the connotation.

The #WomenNotObjects campaign is wanting to bring to start a conversation around the objectification of women in advertising. It’s time to stop using women as objects. It’s not how women want to be spoken too and it is not how to market or sell products to them. We are not objects – we are your mothers, wives, friends, sisters, co-workers, bosses and employees. Human beings!


After looking at these ads, do you want to buy what they are selling?



Check out the video that the #WomenNotObjects campaign is promoting and then let me know what you think.

After watching the video, what are your thoughts? Do you feel as if you have been objectified? Do you think that these advertisements are a bit too far? Some of them I didn’t think were that bad, but the others are despicable. What if it were your daughter? What if it were your mother being used? What if it were… you?

About Mamasita A

Mamasita A, also known as writer Danity Donnaly, is a mother of three, a wife, daughter, sister, friend, employee, Midwesterner, baker, boo boo kisser, writer, shopper and more! Mamasita A loves looking for deals and making treats with her kiddos, drinking diet coke and reading celebrity gossip.

13 Responses to “5 Ads That Objectify Women: #WomenNotObjects Video Goes Viral

  • I agree with you on all this. I am not a feminist, too, but we are not definitely objects.

  • Oh wow, I have not seen some of these ads. They’re certainly objectifying.

  • American Apparel are the worst! I just don’t get it and to think they also sell kid clothing.

  • I agree with you. Just because we respect out body does not mean we are any less.

  • Using the body to advertise products definitely seems common. It’s crazy how many companies do this.

  • I hate it when women are being used like just any kind of object. Advertisers would be more sensitive.

  • annb10@rogers.com'
    Ann Bacciaglia
    9 months ago

    Wow these are some racy ads. I can not believe the Burger King one!. I think this is a little much.

  • I think these ads have gone too far. Women are not objects. That goes with men too. If these companies have to have sexual undertones in their advertisements, I don’t think they are doing good business.

  • I think this is a very interesting topic and has been so for a LONG time.
    Some of these ads are disturbing and I have not seen them before.

  • I wish woman cared enough not to pose for these companies. But the sad reality is, they don’t care so why should anyone. I hope I can teach my daughter to value her body and not let society let her believe it is ok to be objectify herself.

  • I agree with you, it’s not cool to objectify women in this way. Ironically, they have such issues with women breastfeeding in public though…

  • I am really not happy with such ads, when they have so many creative ideas to market their brands. The American Apparel & the Lynx ad are the worse ones here & I am sure there are many more worse than these 5.

  • As a feminist sexist advertising aggravates me and I can’t believe these ads were considered appropriate. I am all for nudity if the photo is designed to empower the women but this ad is clearly targeted towards men!

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